In industries that provide a complex service, animation videos are an absolutely invaluable aid. And, the medical field is a prime example of how animation videos can keep everyone - from staff to patients - informed, comfortable and happy with your service. Medical animation is, as its name suggests, a specialist type of animated content that's precisely designed for the medical sector.
These videos span a huge variety of styles, content topics and target audiences, depending on the exact needs of the medical provider. The aim of these videos is to create a clear and succinct explanation of a complicated topic. And so, as you can imagine, this improved communication is particularly valuable in healthcare -not only in supporting patients and helping them to feel informed and comfortable, but also in training staff, and keeping site visitors complicit with the latest regulations.
For instance, the topics that 2D medical animation videos commonly cover include:
Now, while you could use written text with stationary illustrations to convey these messages, here’s why 2D animated videos are well worth the investment. Firstly, did you know that 96% of people have watched an explainer video, in order to learn more about a product or a service? As you can see from this monumental stat, explainer videos naturally garner attention and draw audiences in. Thanks to their bright colours, bold designs and personable characters, they easily stand out (even in a busy environment) and are highly watchable.
Secondly, studies have shown that video content improves viewer retention of your key messages. Recent research has revealed that viewers remember 95% of a message when it is delivered by video. But, when the message is delivered by text alone, this figure plummets to just 10%.
As you can see, explainer videos are a hugely powerful tool, particularly when you’re explaining important topics to patients or delivering staff training sessions. It is also important to note that medical animation videos are not short films - they are clear and to the point. These videos are made to be understood by as many people as possible, and deliver the key messages simply and articulately.
At OK Social, we offer a wide variety of sleek, professional animation services. These can be tailored to suit you and the exact needs of your company. Our animation services include motion graphics, 2D animation, explainer videos, social media posts and website content.
At OK Social, we work with each brand on a close one-to-one basis, to devise a targeted piece of content that fulfills all of their specific requirements.
We know that, to achieve the best results, each piece of content needs to be as unique as the brands themselves. This goes beyond creating recognisable characters and entertaining storylines, to precisely engineering the content to match the brand’s tone of voice, and the exact target audience.
When working with brands to create medical animation videos, our approach includes:
At OK Social, we work on range of animations for the medical sector. We offer a wide range of services within the wonderful world of animation. Then we collaborate with your team to help illuminate your story, enhance your brief, and amplify your message.
At the same time, this clarity is achieved alongside an exceptionally high level of engagement. Animation is a brilliantly engaging format and - by utilising the multimedia specialisms of a professional animation agency - you can ensure the maximum number of people actually stop and watch these videos, in full. What’s more, an animation agency will work with you on a one-to-one basis, to create a completely bespoke and firmly on-brand video.
As a result, 2D medical animation videos help to boost brand reputation, by creating the impression of a pioneering, forward-thinking, modern and innovative company. Alongside this, the investment that you are making in communication will significantly improve your customer experience.
As a result of these impressive benefits, medical animation videos are widely used by:
If you would like to create 2D medical animation to the same standard as these industry leaders, or to find out more about the value that medical animation can bring to your organisation, the OK Social team is on hand to help.
At OK Social, we have worked with numerous medical brands, spanning a wide range of services, sizes and specialisms.
In fact, we are the trusted medical animation videos specialist of some of the largest healthcare brands in the entire UK. These include the likes of Lloyds Pharmacy and the NHS.
We are renowned for our combination of a bold, creative approach, with complete flexibility and close collaboration. The result? Completely bespoke animated medical videos, which tick all the boxes.
So, if you have any further questions about the advantages of 2D medical animation videos, or to enlist our talented team to support your upcoming project, don’t hesitate to get in touch.
