When creating videos that demonstrate your product benefits and features, there’s not much that offers as much flexibility as animation and motion design. As well as ingenuous 2D animation (created using vector lines and shapes), you can also explore using 3D modelling software (rendered in a flat illustration style), which gives you the freedom to explore every aspect of your product while keeping the ‘look and style’ modest and informative, complimenting the 2D illustration style.
Using 3D cameras in programmes like ‘Adobe After Effects’ or ‘Cinema 4D’ gives you a virtually infinite assortment of angles and details such as internal configurations and overlaid infographics showing how the product works, these can be rendered with a flat ‘cartoon’ texture to give them a ‘flat’ 2D style. Making animated product videos the perfect choice for many of our clients, who choose from a variety of these industry standard animation techniques which we offer. When done brilliantly, an artful product explainer animation is an elegant and highly effective way to showcase your product, to inspire, inform and influence individuals.
By visualising and demonstrating the benefits of your product we’ll help you promote it by telling great stories, informing the audience about the features which will truly resonate with your target, allowing them to engage and helping to build trust with your brand. Between a product you know lots about and a product you don't know anything about, you'd probably purchase the first.
At OK Social, we craft and create animated product videos for leading agencies and brands. We offer a wide range of services within the wonderful world of animation. Then we collaborate with your team to help illuminate your story, enhance your brief, and amplify your message.
Often, products are difficult to use and hence there’s a strong requirement for information on how to use them. These videos are great not only for physical products but also for apps. Using Animation like 3D cameras and CGI models, in programmes like ‘Adobe After Effects’ or ‘Cinema 4D’ gives you an infinite assortment of angles and details such as internal configurations and overlaid infographics showing how the product works. And can take you beneath the surface of the product to see the detailed inner workings.
Our product animations will help walk your customers through the process of using the product as well as its features. After all, you don't want people to just buy your product, you want them to use it. Making animated product videos the perfect choice for many of our clients. When done brilliantly, an artful product animation is an elegant and highly effective way to showcase your product, to inspire, inform and influence individuals.
